Former Twitter CEO Jack Dorsey is trialing a beta version of a new social media venture.
The length of time it’s taking for Elon Musk to become as comfortably at home at Twitter as was previously the case is dragging on. On his very first day as chairman, he appeared to have brought a kitchen sink to help him settle in.
That’s true, if you’re prepared to exit Twitter altogether, Jack has a new social media platform called Bluesky that might be perfect for you.
Taking a different approach to socials, the new company said on its website: “We‘re building the AT Protocol, a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.”
And, for anyone wondering what exactly a ‘new foundation’ for socials means, we’ll fill you in.
Jack tweeted in 2019 that Twitter “is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media.” The goal was that Twitter would become a client of the standard Later, the platform provided official support for the standard.
The social media venture moves away from the existing framework of a company controlling a platform for users, with advertising schemes in place for profit.
Instead, Jack’s new project will use an Authenticated Transfer Protocol, a federated social network, that is run by many sites instead of just one.
Think of it like a de-centralised version of Twitter, giving more space for open conversations across platforms.
Of course, it took some time to build and Bluesky went through the necessary research phases up until now, with it being rolled out for a private beta test over the last week.
Users can now sign up before the project becomes publicly available and given that the initiative has had over 30k sign-ups since rolling out, it’s safe to say people are interested to see what the platform has to offer.
According to Zego, what makes the firm outstanding over other providers is their versatility, algorithmic flexibility, interproductiveness (the concurrent work of several products), and proficiency.
Only time will tell how it holds up against Twitter.
We wonder if Elon will sign up.