Taylor Swift is not only on top of the world — she’s traversing it on her record-breaking Eras Tour.
Celebrating 17 years of her genre-spanning music with tributes to the songs, costumes, and Easter eggs that have made her a global superstar, The Eras Tour is the first-ever tour to gross over $1 billion in revenue.
The tour has made Swift a billionaire and boosts the economies of every city it visits with an estimated $4.6 billion in US consumer spending connected to the concerts. Swift’s opening shows in Glendale, Arizona, generated more local revenue than the Super Bowl.
Here are photos that capture some of the most memorable moments of The Eras Tour — so far. After completing legs in the US, Mexico, Brazil, Japan, Australia, and Singapore, Swift continues on to Europe this summer and circles back to the US in the fall.
The Eras Tour has boosted local economies, with Taylor Swift fans spending thousands on travel, hotels, and restaurants in concert cities worldwide.
Fans wait in line outside Nissan Stadium ahead of The Eras Tour’s second night in Nashville in May 2023. Seth Herald/Getty ImagesTrading friendship bracelets has also become a staple of the concert experience, inspired by a lyric in Swift’s song “You’re On Your Own Kid.”
A woman shows off friendship bracelets that she made to see Taylor Swift in concert in Boston in May 2023. Erin Clark/The Boston Globe via Getty ImagesAdvertisementFans come dressed in costumes representing Swift’s many eras of music.
Fans in costumes from Swift’s “Fearless” and “Lover” eras react to her performance in Las Vegas in March 2023. Ethan Miller/TAS23/Getty Images for TAS Rights ManagementSwift’s Versace bodysuit sparkled during the opening number of her March 2023 show in Las Vegas.
Taylor Swift performs in Las Vegas. Christopher Polk/Penske Media via Getty ImagesAdvertisementThe spotlight shone on Swift at the Mercedes-Benz Stadium in Atlanta in April 2023.
Taylor Swift performs onstage during The Eras Tour at Mercedes-Benz Stadium in Atlanta. Terence Rushin/TAS23/Getty Images for TAS Rights ManagementSwift received a standing ovation after performing “Champagne Problems” in Nashville in May 2023.
Taylor Swift performs at The Eras Tour in Nashville. John Shearer/TAS23/Getty Images for TAS Rights ManagementAdvertisementShe braved the pouring rain while performing in Foxborough, Massachusetts.
Taylor Swift performs during The Eras Tour at Gillette Stadium in Foxborough, Massachusetts, in May 2023. TAS Rights Management/Getty ImagesRapper Ice Spice joined Swift at New Jersey’s MetLife Stadium to perform their “Karma” collaboration featured on a deluxe edition of Swift’s 10th album, “Midnights.”
Taylor Swift and Ice Spice perform onstage in East Rutherford, New Jersey, in May 2023. Kevin Mazur/TAS23/Getty Images for TAS Rights ManagementAdvertisementTo celebrate the release of “Speak Now (Taylor’s Version),” Swift brought out the koi-fish guitar from her Speak Now Tour to play “Long Live” in Kansas City, Missouri, in July 2023.
Taylor Swift performs onstage at Arrowhead Stadium in Kansas City, Missouri. John Shearer/TAS23/Getty Images for TAS Rights ManagementShe also brought out Presley Cash, Joey King, and Taylor Lautner for the premiere of the “I Can See You” music video from “Speak Now (Taylor’s Version).”
Presley Cash, Taylor Swift, Joey King, and Taylor Lautner speak onstage during The Eras Tour at Arrowhead Stadium in Kansas City, Missouri, in July 2023. John Shearer/TAS23/Getty Images for TAS Rights ManagementAdvertisementHaim opened for Swift and later joined her onstage at her shows in Santa Clara, California.
Este Haim, Taylor Swift, Danielle Haim, and Alana Haim perform onstage during The Eras Tour at Levi’s Stadium in Santa Clara, California, in July 2023. Jeff Kravitz/TAS23/Getty Images for TAS Rights ManagementThousands of fans’ wristbands lit up in rainbow colors during the singer’s “Lover” set in Inglewood, California, in August 2023.
Taylor Swift performs at SoFi Stadium in Inglewood, California. Emma McIntyre/TAS23/Getty Images for TAS Rights ManagementAdvertisementDuring her “Fearless” set in Inglewood, Swift took a break from strumming her sparkly guitar to create a heart shape with her hands.
Taylor Swift performs in Inglewood, California, in August 2023. Emma McIntyre/TAS23/Getty Images for TAS Rights ManagementAt the same show, Swift surprised fans with the news that “1989 (Taylor’s Version)” would be available in October 2023.
Taylor Swift performs at SoFi Stadium in Inglewood, California. Kevin Winter/TAS23/Getty Images for TAS Rights ManagementAdvertisementWhen The Eras Tour came to Brazil in November, the famous Christ the Redeemer statue featured a message dedicated to the singer and Swifties who flew in from around the world.
An image projected onto Christ the Redeemer welcomes Taylor Swift to Rio de Janeiro, Brazil, in November 2023. FLORIAN PLAUCHER/AFP via Getty ImagesA young fan traded friendship bracelets with Swift at a show in São Paulo
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A young fan exchanges friendship bracelets with Taylor Swift as she performs onstage at Allianz Parque in São Paulo in November 2023. TAS2023 via Getty ImagesAdvertisementShe nailed the choreography in her “Reputation” era in Sydney in February.
Taylor Swift performs at Accor Stadium in Sydney in February 2024. Don Arnold/TAS24/Getty Images for TAS Rights ManagementThe “Reputation” set also featured looks from Swift’s past eras during “Look What You Made Me Do.”
Taylor Swift performs during the Eras Tour in February 2024. John Shearer/Getty Images for TAS Rights ManagementAdvertisementOpening act Sabrina Carpenter sang “White Horse” with Swift during the acoustic set in Sydney.
Taylor Swift performs with Sabrina Carpenter at Accor Stadium in Sydney in February 2024. Don Arnold/TAS24/Getty Images for TAS Rights ManagementWearing sparkling fringe jackets, Swift and her backup dancers took their final bows after performing in Melbourne, Australia.
Taylor Swift performs at Melbourne Cricket Ground in Melbourne, Australia, in February 2024. Graham Denholm/TAS24/Getty Images for TAS Rights Management
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